“Yes! Here Are The Amazing Secrets Of The UK’s Very Best Self-Defence Instructors Filmed Live At The SENI Combat Show 2006!”

Dear Customer,

You probably missed it…but here’s how you can now watch it ‘live’ from the comfort of your living room as an NAP customer!

I’m talking about the recent SENI ’06 Combat Show – arguably the World’s number one combat show for all things combat and self-defence.

Maybe you were there. I know that some of our customers were. If you were, you know what a great event it was…and if you weren’t there – then no matter. I’m writing today with what’s possibly the ultimate alternative.

You may have heard about SENI – it’s a combat show like no other, where the best-of-the-best converge into a martial arts extravaganza. If you weren’t there, then you missed: incredible displays of strength, cage fighting, visits by the World’s most famous MMA stars, and you also missed getting involved with some of the World’s greatest seminars and workshops in the arena of self-defence and self-protection!

Believe us when we say it was a great show. And it was a great show for us here at NAP too. You see, not only did we get to meet some of our own customers, but we also ended up walking away with the SENI ’06 Instructional DVD of the Year Award!

That’s right. Along with Russell, we won the DVD of the year award for Russell Stutely’s Multiplied Force Striking System!

Additionally, we secured some great contacts for upcoming ‘things on the horizon’ for our best customers. And as one of those, believe me – you’ll be the first to hear about this in the coming months.

But you know what?

Because I’m really writing about the highlights of the SENI show. Or, more specifically, I’m writing about the seminar highlights of the show. You see, one of the very best things about the show was the fact that there were some true ‘World Class’ instructors there…and they were good enough to share what they know in an awesome seminar workshop format.

For a full two days, the World’s best shared their self-defence secrets with SENI attendees.

Best of all for you as a customer of ours, we gained full recording rights to the seminars and workshops that took place at the SENI ’06 Combat Show…and that’s why I’m writing to you today.

The edits are ready. The filler has been cut. And we’re now ready to let our customers ‘loose’ on these new DVDs!

But life is never quite that simple!

Because there’s a problem.

And it simply ain’t a small problem either. It’s quite a serious problem too…but one we do NOT intend to let us keep you from these new SENI ’06 DVDs.

Let me tell you our problem : see, when we recorded the DVDs, we simply underestimated the level of sound in the arena (bear in mind that SENI takes place at the massive NEC complex in Birmingham). As such, the sound quality on these final DVDs was simply not what we expected.

Don’t get me wrong. With careful editing, and some bells-and-whistles, you can still certainly hear what’s being said at the workshops. But if you’re a customer of ours, then you’ll know we only put out the very best quality. And that’s why I was a little disappointed when the original tape masters came back from the show.

I just couldn’t release these tapes at the price we want to charge…which was £95.

(As you’ll see shortly, this is actually GREAT news for you….)

Here’s why: you see, the quality of the instruction on the tapes is exactly the same. The information and instruction from this stable of world-class instructors is really what counts. You want the information really. And believe me: the instruction is STILL world-class.

BUT. Because we refuse to release anything less than perfect…we’ve decided to heavily discount the tapes due to the less-than-perfect sound quality.

And that’s great news for you!

Because, as I say, the information is exactly the same. It’s just that the sound is slightly less-than-perfect (although you can still hear everything, you do get some ‘crowd’ background in parts. And yes, we have done our best with the editing to keep this to a minimum).

In other words, what I’m offering you today – as someone who’s purchased from us before, and who we want to be totally up-front with – is a heavy discount on the price we planned to release the SENI ’06 DVDs for…purely because the sound isn’t up to our usual high standard!

As I say, you can still hear everything – it’s just that it isn’t perfect (and yes, the information is still the same and as good as ever). As such, you’ll get a hefty discount on the price we’d planned to release these DVDs for. Fair enough?

So here’s a snippet of what we filmed, live over the 2-days worth of workshops!

• Trevor Roberts – four-time British wrestling champion, doorman, and superstar martial arts expert! Revealed:

• Really simple, really easy roundhouse blocks followed by really simple, really easy groin strikes (done correctly this will hyperextend your attackers leg)
• How to ‘chew your way’ in on an opponent…and this has nothing to do with biting!
• Using the clavicular fossa to break the balance (and takedown) your attackerquick-and-easy
• Using ‘base fists’ in your attacker’s floating ribs
• Trevor’s infamous ‘arm-bite’ test…and how to use his secret to blot out pain on the street.
• Unique ways of ‘tieing up’ your opponents with nerve-based pressure points. Trevor has used this information on the doors; you’d better believe that it works. And very well to boot!
• Cunning, stealth techniques to escape headlocks, transferring them into armbars and breaks, and shoulder dislocations

• Mick Coup – and all I can say about him is that if you don’t know his name, you need to!

Mick is our tip to be THE hottest talent to share ‘what he knows’ here in the UK…ever! Why? Mick’s unique. We can’t say much about him here…but let’s just say that his background will astonish you! When I say ‘front-line’ experience, I really do mean it. Won’t say anything else here, but if you’ve heard of Mick (and some people reading this will have, and will jump on this rare opportunity to see him on DVD), then you know this is a truly rare chance and opportunity to learn from a super-rare talent.

• How to ‘index’ an attacker, predisposing him to a targeted, powerful ‘takeout’ shot.
• Why really simple self-defence and tactics are likely your best option in an encounter when the ‘you know what’ hits the fan
• Mick’s real-world, tested and proven confrontational-handling techniques….and how to ensure you harness them to be ‘ready-to-go’ at any time, with any attacker
• And more!

Seriously, you’ll love Mick Coup! And all I can say at the moment is ‘watch this space’ for more incredible information from Mick and his real-world experience.

• Mo Teague! Yes, that is THE Mo Teague – a familiar and near-legendary name in the World of self-defence.

Mo’s incredible, rapid-approach to striking will change the way you look at hitting your opponent on the streets. Mo uses and demonstrates how MULTIPLE, FAST strikes can fell your opponent…quickly and simply.

What Mo revealed is ideal against multiple street opponents (and, unfortunately, that’s how they usually come at you in today’s World!). Mo covered ear, power and heavy-hand based slaps, and the mechanics of how to harness them on the real-world streets.

You’ll also learn…

• Mo’s headbutt application – and why it’s different to the way most people go about using a headbutt on the streets (which, by the way, will usually end up with damage to YOU, not your opponent!)

• How to make an opponent poke himself in the eye! This incredible technique elicited ‘oohs-and-ahhs’ from the seminar attendees!

• How to use Samaon-based-system ‘pinches’ (yes, usually pinches aren’t very effective on the street) – to shake off an attacker

• How to fake haymakers, swiftly turning the fake into a strike. Few people teach this approach. Mo does.

Mo is a real inspiration, and a great motivator who knows how to get you into gear. I know you’ll love this motivating and knowledge-packed seminar session with Mo Teague!

• Dennis Jones – the famous ‘Samurai on the door’ – as seen in Martial Arts Illustrated!

You’ve probably heard the name Dennis Jones…and for good reason. Dennis is all over the UK’s martial arts press at the moment. He’s the famous ‘Samurai on the door’ for all Martial Arts Illustrated readers (Dennis writes a column in MAI for all readers interested in real-world tactics). Dennis is a doorman…and reveals secrets about the mindset of street attackers that you won’t find anyplace else… ‘distance’ on the street (weighing up attackers)…pre-emption…and tons more!

• The man who TEACHES Russell Stutely – Tom Muncy!

That’s right! Tom Muncy is, remarkably, the guy that Russell Stutely actually learns from! Yes, he’s the guy Russell turns to when he needs advice, and when it comes to learning pressure point tactics for the street! Tom is an internationally recognised pioneer of applying Chinese Medicine and acupuncture methods to the martial arts. He’s so good that he was ‘Man of the Year’ and inducted into the World martial arts ‘Hall of fame’!

He holds a 10 th Dan in Judan – as well as 8 th, 6 th, 5 th and 3 rd Dan! And as I say, he’s the guy that Russell Stutely learns from.

That’s why we wanted him on tape…and fortunately for us (and you), he flew all the way from America to be here at SENI 06.

He showed us how he combines locks with pressure points…how to use MULTIPLE pressure points (i.e. two at the same time!), how ‘rubbing’ an area can increase the pain there…how to hyperextend an elbow…and plenty more.

You’ll also hear from Russell Stutely who did a workshop of his own; with more on ‘opposites’, pressure point work, drills and so forth. We will also include the Russell Stutely workshop session on these DVDs.

By the way, throughout these DVDs, you’ll see an interactive training approach which you won’t see on our other DVDs. I’m talking about seeing the masters interact with their students, correcting, advising, and interacting with them throughout the workshop sessions. And this is an invaluable addition to the foundational workshop material.

So here’s what we have for you today:

As I say, the edits are ready. The filler is on the cutting-room floor. And these remarkable SENI ’06 DVDs are now ready for release to all top NAP customers.

It’s just that, well…we can’t release them at full price, simply because the sound quality isn’t up to our usual high standard. Let me be clear though: for most of us, this ‘sound quality difference’ simply won’t make very much difference at all…because with some good editing, we’ve still managed to bring you the red-hot information that you want – and require - out of these new DVDs.

It’s just that, well, we refuse to release anything less than perfect at full price!

And that’s great news for you:

Because now YOU’VE got the chance to snap up these SENI ’06 DVDs for serious-bargain-like money.

So how does a 35% discount on the originally-intended price sound to you?

You see, we’d originally intended to release these DVDs (by the way, everything is tightly edited onto two DVDs) for just £95. And they’d have been a bargain at that price, with hours worth of top-notch footage from some of the best guys in the World.

But I don’t want to charge that…and I simply won’t charge that price to you as someone that knows us.

In fact, after much deliberation, we’ve decided to cut that price down because of the ‘issues’ we have had to just £59+VAT!

And let me tell you that this is a ridiculous bargain!

No, the sound in most parts is simply the same as usual. There’s hardly much difference at all. And the information is exactly the same. So you’d better believe that this is a serious bargain!

What’s more, it’s a bargain that I want to backup with the BEST guarantee we’ve ever offered. This way, there won’t be any reason for you not to try these new DVDs for this ridiculous price.

So, instead of a ’30-day’ guarantee, or even our usual 90-day guarantee, I want to offer you the chance to review the SENI ’06 DVDs for a full YEAR!

That’s right, your purchase is guarantee for an entire year with this purchase. Not a wimpy thirty days, not even our industry-leading 90-days…but a full YEAR!

Fair enough? You get a ridiculous bargain in any case (at just £59+VAT), and get the best guarantee we’ve ever offered…on any of our new releases!

These SENI ’06 DVDs are hot-off-the-press…and I want you to be the first to get a Set at this cheap-as-chips, fully-guaranteed for-1-year-price.

Simply call us 24-hours a day on 0161-613-0469, or return the enclosed order slip. We’ll get your SENI ’06 double DVD Set out to you as soon as we possibly can, backed by an unbelievable guarantee and low-down price. Order today? I’ll look out for your order. I know that you are going to like these!

Best Regards,
Ian Goehler

New Approach Publishing Ltd.

P.S. If you’ve ever tried our programs before, you’ll know we offer an industry-leading 90-day guarantee. Not here! This 2-DVD Set ‘live’ from SENI ’06 carries a remarkable 1-year guarantee. Try it for yourself, and see why we loved SENI ’06!